Menards’ current brand emulates a small-town hardware store but for the wrong reasons; their brand lacks meaningful identity and cohesion from store to web. In this rebrand, I retained their playfulness and neighborly feeling but matured their aesthetics slightly to cater to the adults they serve. I also tapped into their ties to the DIY community through social media, as Menards originated as a small pole-building supply company. I expanded on the use of the color green in their brand to push a positive, more green-friendly image.